Sika Philippines, Inc. launches its latest campaign Everyday Heroes for 2023, refocusing the approach on recovery from the pandemic by enhancing its innovation drive for sustainability, sharing a hopeful vision, and honoring everyday heroes – the inspiring figures committed to excellence, with unmatched reliability and courage for innovation, just like what the Sika brand stands for.
Sika seeks to stand as the everyday hero, a reliable and flexible brand to look ahead and embrace the future with. Armed with ethical and effective plans of action, the company maintains its commitment to excellence by contributing to the development of every significant sector of society and cultivating a more sustainable environment for every enterprise, community, and family.
The new campaign stretches a year-long span of activations and events to provide opportunities for empowerment and recognition to everyday heroes. In line with its dedication to uplifting and improving builders’ technical expertise, Sika launches an online series of knowledge sessions scheduled every month for specifiers, applicators, and relevant professionals. The webinars cover a range of specific topics on Basement Waterproofing, Façade Solutions, Passive Fire Protection, Building Solutions, Data Center Technology, Water Treatment, Industrial Solutions, and Refurbishment and Retrofitting. Adding to the webinars is Continuing Professional Development (CPD) Training, a set of collaborative technical forums in partnership with various design and build associations and agencies providing focused discussions and demos for the consultants, applicators, and technical specialists.
Sika redefines its brand progressively with collaboration with the Swiss Chamber of Commerce in the Philippines and partnerships with other industry partners worldwide. To directly cater to the local market, Sika’s products and solutions will be showcased at industry exhibitions, trade shows, and other on-ground events including UAP Conex in April and PICE NatCon in November. Sika also continues to sustain a beneficial relationship with its customers through the Sika Applicator Partners Club (APC) which comes with exclusive perks, training access, and double earnings.
Also lined up for this year are competitions including the National Tiler Competition, the first-ever nationwide technical contest dedicated to recognizing the expertise of tilers, and Finding ‘Everyday Heroes’, a nationwide search for the ultimate ‘Everyday Heroes’ in the areas of design, engineering, and construction, extending to other Sika industry markets such as automotive, transportation, marine, energy, and manufacturing. A creative called ‘Everyday Heroes’ Music and Video Contest will also be launched for professionals, firms, associations, and independent agencies to create and produce a modern song and visual material in line with the thematic campaign.
Special events are scheduled for the last quarter of the year. The first-ever exclusive Sika World Expo will highlight Sika innovation and quality products and solutions, and exhibit a series of activations to build awareness and bring the brand close to its end-users. Coinciding with the upcoming expo, announcements regarding the application and masonry competition and music and video contest shall be anticipated in the first quarters of 2023.
The new campaign stresses Sika’s role as a consistent leader in the country’s construction and industrial specialty chemicals industry. “We pride ourselves as a company that provides our core markets with the strategic and effective route for innovative construction solutions to the Philippine market. We look forward to growing the brand through elevated awareness and building long-lasting and mutually beneficial relationships,” said Christophe Lejeune, General Manager, Sika Philippines Inc.
