(NAGA CITY, CAMARINES SUR – PHILIPPINES) Universal Robina Corporation’s (URC) Flour Division is excited to announce the launch of the “First Pan de Bicol” Bread Contest, a special event to commemorate the 100th year of the Penafrancia Festival. As the country’s leading provider of high-quality flour products, URC has invited creative and talented bakers, Bicol-wide, to showcase their skills and creativity in creating the ultimate Pan de Bicol recipe.

“We are thrilled to launch the ‘First Pan de Bicol’ Bread Contest as part of our celebration of the 100th year of the Penafrancia Festival,” – Naida Ebora, URC Flour’s Sales, Marketing and Distribution.

“We believe that this contest will not only showcase the talent and creativity of our local bakers but also highlight the versatility and deliciousness of the finished product which is Pan de Bicol. Not only that, but our support also goes beyond the baking contest because the idea is to make the winning Pan de Bicol an official delicacy of the whole province of Bicol. Penafrancia’s 100th year festival will also be the birth of the region’s first ever Pan de Bicol. We encourage all baking enthusiasts to participate and share their unique creations” added Ebora.

The Penafrancia Festival, a grand religious and cultural event honoring the patron saint of Camarines Sur, has been a beloved tradition for centuries. The “First Pan de Bicol” Bread Contest aims to celebrate this iconic Filipino delicacy and highlight the versatility and quality of URC flour. URC’s sponsorship will involve various activities and initiatives aimed at enriching the experience of both devotees and visitors.

“We are very thankful for URC Flour’s support in this year’s Penafrancia Festival celebration. On behalf of the city of Naga, I am extending my GRATEFUL APPRECIATION to Universal Robina Corporation Flour Division for partnering with us, specifically giving an opportunity for our Bicol bakers to showcase their creativity and talent in making the first ever Pan de Bicol said Naga Mayor Nelson Legacion.

The First Pan de Bicol, “Sama Sama at Nagkakaisa sa Panlasa” is open to all amateur and professional bakers located in the Bicol area. Bakers and bakeries who will join will be given URC flour as the primary ingredient in their Pan de Bicol recipe. As for the other items, the bakeries can explore their creativeness and gastronomical juices for them to impress the panel of judges.

Pan de Bicol breads will be judged based on taste, appearance and texture. Winning bakeries will receive Php30,000.00 in cash and the distinct honor to represent and produce PAN DE BICOL.

The “First Pan de Bicol” Bread Contest is a unique opportunity for bakers to showcase their skills and contribute to the celebration of this beloved Filipino tradition. By using URC flour, participants can be assured of using a high-quality product that will help them create exceptional Pan de Bicol.

URC Flour Division’s sponsorship of the Penafrancia Festival is a reflection of its commitment to supporting local initiatives and promoting Filipino culture. By participating in this historic event, URC is not only showcasing its brand but also demonstrating its dedication to providing quality flour products and enriching the lives of Filipinos.

For more information, please visit https://www.facebook.com/URCFlour